BAKERSFIELD, CA – Bolthouse Farms is continuing its journey toward its vision of Plants Powering People™ today by introducing two new plant-powered innovations that deliver function, great taste, and value to those looking for more options—plant-based Bolthouse Farms Protein Keto™ beverages and plant-based Refrigerated Dressings.
“The new Bolthouse Farms was born out of a vision and passion for guiding a new way for people to eat and live healthier lifestyles,” said CEO Jeff Dunn. “We are constantly looking for ways to innovate and bring plant-based products to the marketplace that not only taste great but also deliver on functionality and great value. These new lines are just the beginning of a range of innovations to come.”
Furthering the company’s vision of Plants Powering People, these two plant-based product lineups are the first in a larger suite of innovations to be announced in the coming months, including products that support a healthier lifestyle, with great taste, to meet consumers’ rapidly changing needs.
Since being acquired just over a year ago, the new Bolthouse Farms has been dedicated to creating a more plant-based food economy that is accessible, delicious, and satisfying for consumers, as noted in the press release. These new products are the beginning of realizing this goal.
“As Bolthouse Farms continues to innovate healthier and more functional beverages, we saw an opportunity to provide consumers with a great-tasting, plant-based protein beverage option for those following Keto or those looking for lower-sugar and plant-based choices,” said Vice President of Marketing, AJ Bernstein. “We think these new plant-based Protein Keto beverages fill that need and provide great flavor not found in the market today.”
The new plant-based Bolthouse Farms Protein Keto beverage line joins the company’s current line of grass-fed-dairy-based Bolthouse Farms Protein Keto beverages, increasing the number of convenient options available for consumers who follow a Keto diet or who are looking for more plant-based protein alternatives.
Made with coconut milk and pea protein, the plant-based Bolthouse Farms Protein Keto beverages are vegan, non-dairy, non-GMO, gluten and soy-free, and contain no artificial flavors, preservatives, colors or sweeteners. Each beverage contains fresh ingredients and offers the convenience of a ready-to-drink format with perfectly balanced Keto macro ratios to remove the guesswork. These Keto-friendly beverages are available in Mocha Truffle Latte, Cinnamon Horchata, and Hazelnut Fudge, and are sold in 15.2 oz bottles in the refrigerated beverage case in the produce aisle.
Bolthouse Farms plant-based Refrigerated Dressings lineup joins the existing line of the company’s refrigerated yogurt-based conventional dressings. The plant-based dressing line consists of two oat-based and two veggie-blend varieties that rely on a combination of vegetables, herbs, spices, seeds, and whole oat flour resulting in a fresh, creamy taste that is often lacking in plant-based options offered to consumers today.
Bernstein continued, “Bolthouse Farms has been a leader in the development of flavorful and better-for-you refrigerated dressings, and it was a natural progression to take what we know about great flavor and simple ingredients and translate it to creamy, plant-based dressings that consumers will crave.”
Available in four flavors—Garden Ranch, Habanero Blue, Carrot Miso, and Green Goddess—the plant-based refrigerated dressings are made with natural, simple ingredients and are all vegan, dairy-free, gluten-free, non-GMO, and contain no artificial colors, flavors, preservatives, sweeteners or gums. Bolthouse Farms Plant-Based Refrigerated Dressings are sold in 10 oz bottles in the refrigerated dressing case in the produce aisle.
With a bevy of new products to showcase, retailers can rest assured that these products are a winner in the refrigerated produce aisles. For more innovative releases and updates in the industry, keep checking back to ANUK.